Congress Workshop 2025
Monday January 6, 2025 (networking reception to follow)
New York Room, Delta Hotels Toronto Airport & Conference Centre
655 Dixon Road, Toronto, Ontario, Canada, M9W 1J3
8:30 am – 4:30 pm, reception to follow
This LO Peer to Peer event is for business owners and leaders of the organization.
Grow a Thriving Business: Make Money or Slowly Die Trying
Ready to take your marketing to the next level? Join your peers for a game-changing event designed to help you master the art of marketing and build a clientele that fuels your passion.
What You’ll Do:
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Understand crafting a winning marketing strategy that stops wasting your hard-earned dollars.
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Learn how to use organic marketing to save money and boost results.
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Assess your website – is it working for you.
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Work with your peers to develop action items for improvement
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Tap into best practices from your peers.
Agenda
- Welcome Message – Joe Salemi, Executive Director & Lindsey Ross, Committee Chair2024 Lessons Learned
- Marketing Strategy & Health Check
- Break
- Speaking to Your A-Client: If You’re Speaking to Everyone, You’re Speaking to No One
- Lunch
- Are You Getting What You Need Out of Your Website and Organic Traffic?
- Don’t Waste Your Money: Get the Most From Your Marketing Dollars, with Strong Sales
- Break
- Doing the Math: Making a Good Goal & Budget for 2025
- Top Takeaway and Best Practices Share
Special guest hosts: Vanessa McQuade & Rob Murray from Intrigue Media
Vanessa McQuade
VP Sales & Marketing & Co-Owner
As part owner of Intrigue, Vanessa has had the opportunity over the last 12 years of helping businesses get noticed and found by their A-Clients. Intrigue has been on Canada’s Growth 500 list for four years, is a Google Premier Partner and Meta Certified. She and the team at Intrigue specialize in providing support to businesses that focus on home renovation, home construction and landscaping. With extensive expertise in marketing and strategy, Vanessa is able to offer valuable insights and guidance to help these companies achieve their goals. By focusing on this specific niche, she has developed a deep understanding of the challenges and opportunities that businesses in these industries face. Vanessa’s experience and skills make her a well-suited speaker to help these great companies attract the right clients.
Outside of Intrigue, Vanessa can be found spending time on the Board of Directors for St Joseph’s Health Centre Foundation Guelph, chasing her two little ones around, getting together with friends and family, and enjoying the odd glass of wine!
Rob Murray
CEO & Co-Founder
Rob Murray is the Co-founder and CEO of Intrigue Media, a digital marketing company that has been empowering and growing businesses in the home improvement space for the last 15 years. Intrigue has been on Canada’s Growth 500 list for four years, is a Google Premier Partner and is Meta Certified. Rob directs the organizational vision, works with clients to grow their businesses, and ensures that Intrigue has the right people and the right tools to get results. He is the past President of the Entrepreneurs’ Organization in Southwest Ontario and past digital marketing chair for his local hospital board.
Pricing
Member
Early Bird Rate $175 | Regular Rate $225
Non-Member
Early Bird Rate $225 | Regular Rate $295
REGISTER
